E-commerce is a broad term that encompasses various types of business transactions. Each class involves a different kind of transaction, and differing objects exchanged. Examples of e-commerce transactions include direct sales to consumers, bulk sales to retailers, and third-party manufacturing and shipping. Other e-commerce transactions include advance sales to fund startup capital and automatic recurring […]
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The first step in Video Advertising is defining your target audience. In the past, ad space was purchased through human conversation. Media buyers would negotiate ad placements with several companies. These days, 75% of video ads are bought programmatically using bots. Advertisers define their target audience, provide access to their ads, and set a budget. […]
Read MoreBecoming an Independent Business Owner – Arthur Freydin Becoming an independent business owner can be very rewarding, but there are also some risks. Read on to learn more about the advantages and disadvantages of being an independent business owner. In this article, we’ll look at the skills required to succeed as an independent business owner, […]
Read MoreThe purpose of branding in advertising is to give a company, organization, or product an identity. Branding makes a business memorable, gives consumers something to relate to, and supports marketing and advertising efforts. Developing a brand can also increase employees’ pride in the company, and make it easier for consumers to differentiate a […]
Read MoreAccording to Arthur Freydin, although Facebook and Twitter are the two most popular social networking sites, they aren’t merely used by the average person. Celebrities ranging from artists and actresses to sports and politicians have all joined in on the fun by regularly updating their profiles on these social networking sites. There are […]
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